The City's Support of Arts and Culture
Five Year Vision For Arts and Culture in Phoenix
Infuse Arts and Culture Into All Aspects of Phoenix's Life
Develop the Arts and Cultural Community
Generate Resources and Financial Support
Arts and Cultural Programs and Services Provided by City Departments
The Phoenix Office of Arts and Culture
The Phoenix Arts and Culture Commission
City of Phoenix
Arts and Cultural Plan
2008-2012
DEVELOP THE ARTS AND CULTURAL COMMUNITY
GOAL 6– Promote Phoenix’s arts and culture locally, statewide,
nationally and internationally
Objective 6.1 – Increase awareness of the range of arts and cultural
activity in the community
Strategy 1 – Initiate a
media awareness campaign with strong and creative advocacy to encourage the
public to support arts and culture
Strategy 2 – Identify one slogan or message to represent and promote
arts and culture, both inside and outside of Phoenix (e.g. “Phoenix
–the place where art happens”)
Strategy 3 –Continue to promote the local arts and cultural community
through Phoenix Sky Harbor International Airport
Strategy 4 – Continue to promote Phoenix's arts and culture in airline
marketing campaigns and publications
Strategy 5 – Use city of Phoenix monthly billing statements to distribute
information about what is available in city cultural facilities.
Strategy 6 –Provide links from the Office of Arts and Culture website
to various cultural organizations and event information.
Strategy 7 – Create a multi-lingual speakers bureau
Objective 6.2 – Encourage other organizations to more effectively market arts and culture as a product of the city
Strategy 1 – Encourage joint
marketing and programming initiatives by organizations that use city cultural
facilities
Strategy 2 – Create a network of signage and kiosks that include maps
which direct people to arts and cultural facilities in the downtown area
Strategy 3 – Offer a discount card for admissions and tickets to arts
and cultural events to convention delegates and targeted local groups
Strategy 4 – Utilize public transportation to market arts and cultural
events/attractions
Strategy 5 – Encourage the Convention and Visitors Bureau to promote
arts, cultural and heritage tourism through their marketing program, including
links to arts and cultural organizations’ websites
Strategy 6 – Promote the services of the Alliance for Audience (Show-up.com)
Objective 6.3 – Maintain an ongoing relationship between the media and the City’s arts and cultural programs
Strategy 1 – Work with Phoenix
Channel Eleven and KNOW 99-TV to generate programming about local artists
and cultural organizations, and seek outside funding to support those programs
as necessary
Strategy 2 – Provide local print and broadcast media with information
to increase their coverage of arts and culture through calendars, artist interviews
and organization profiles
Strategy 3- Write and submit articles to local community and ethnic newspapers
to promote the city’s arts and cultural programs
Strategy 4 – Produce and distribute Public Service Announcements for
radio and television which promote the city’s arts and cultural programs
Strategy 5 – Develop a partnership with the media resources at Arizona
State University (KAET and the Walter Cronkite School of Journalism and Mass
Communication) for promotion of the local arts and culture community
Strategy 6 – Teach arts and cultural organizations how to work more
effectively with the media and share resources for public relations and marketing
