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Job Description
MEDIA PRODUCTIONS SPECIALIST
JOB CODE 62080
DISTINGUISHING FEATURES OF THE CLASS:
Effective Date: 04/95A
The fundamental reason this classification exists is to perform a variety of technical and administrative duties involved in the planning, design, coordination, and production of various audio-visual and printed media to support the City's training, communications, marketing, and public information needs. Such media includes live and taped video productions, photographs and slide productions, written articles and news releases, and printed materials such as ads, posters, and brochures. Duties include planning and coordinating special programs and events, answering written and telephone inquiries, and serving as a media liaison. Work involves the application of professional knowledge and personal judgment in a wide range of media production, public relations, and administrative activities. Some positions focus on particular media formats, such as video productions at the City's government access cable station, or photography and print media in an operating department. Work is reviewed by a Video Station Manager, Video Productions Coordinator, Video Services Unit Supervisor, Fire Captain, or other supervisor who evaluates performance based on results obtained.
ESSENTIAL FUNCTIONS:
- Operates a variety of audio-visual equipment and instruments, such as video cameras, recorders, editors, photographic cameras, slide projectors, and film processing equipment;
- Serves as a technical expert for assigned work areas, such as directing a photographic or video shoot, providing audio-visual support for presentations, and answering written or telephone inquiries regarding City or departmental policies or activities;
- Participates in the preparatory phases of media production, such as ascertaining the communication needs and goals of City staff or outside clients, recommending services and procedures, researching topics, and developing information with the assistance of content specialists;
- Participates in or directs the actual production of various media, such as writing news articles, designing and shooting slide presentations, and producing and editing video for cable television programs;
- Plans and coordinates staffing, equipment and materials for media productions, programs, or events;
- Demonstrates continuous effort to improve operations, decrease turnaround times, streamline work processes, and work cooperatively and jointly to provide quality seamless customer service.
Required Knowledge, Skills and Abilities:
Knowledge of:Ability to:
- Principles and objectives of media communications and public information programs.
- Methods and practices of researching, composing and editing informational material.
- Equipment and techniques used in creating audio-visual or printed media productions.
- Principles and techniques of project management.
- Practices and standards of the news and broadcast industry.
- Communicate in the English language with co-workers, customers, clients, and the public by telephone or in person in a one-to-one or group setting.
- Produce written documents in the English language with clearly organized thoughts using proper sentence construction, punctuation, and grammar.
- Comprehend and make inferences from materials written in the English language.
- Enter data or information into a terminal, PC, or other keyboard device.
- Work cooperatively with other employees and the public.
- Work safely without presenting a direct threat to self or others.
Additional Requirements:
- Some positions will require the performance of other essential and marginal functions depending upon work location or assignment.
- Some positions require the use of personal or City vehicles on City business. Individuals must be physically capable of operating the vehicles safely, possess a valid driver's license and have an acceptable driving record. In addition, individuals may be required to pass an Arizona Department of Transportation physical exam and possess the appropriate commercial driver's license (C.D.L.). Pre-employment drug testing is required for C.D.L. positions. Employees in C.D.L. positions will be subject to unannounced alcohol and drug testing as a condition of continued employment. Use of a personal vehicle for City business will be prohibited if the employee does not have personal insurance coverage.
- Police Department positions must meet appropriate polygraph and background standards.
ACCEPTABLE EXPERIENCE AND TRAINING:
Four years of experience in audio-visual productions, photography, journalism, public relations or a related field and an associate's degree in television productions, journalism, marketing, public relations, or a related field. Other combinations of experience and education that meet the minimum requirements may be substituted.
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