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Job Description

POLICE PUBLIC INFORMATION ADMINISTRATOR

JOB CODE 62660

Effective Date:	02/96N

DISTINGUISHING FEATURES OF THE CLASS:

The fundamental reason this classification exists is to manage the Police Department's public information, marketing, and organizational communications programs. Work involves providing strategic policy advice to department management regarding such areas as internal and external communications, media relations, community relations, and public information. Supervision is exercised over a Police Sergeant, a Video Services Supervisor, and Police Public Relations Representatives. Considerable latitude is permitted for independent action within the framework of department policies. Incumbents report to the Executive Assistant Police Chief, and work is evaluated through written reports, conferences, and results obtained.

ESSENTIAL FUNCTIONS:

• Works directly with executive staff to develop and implement policies and strategies related to internal and external communications, public relations, marketing, community relations, and public information;
• Supervises and directs the activities of the media relations detail and manages effective relationships with all news media;
• Supervises and directs the activities of the public information staff and video services unit, including the production of videos and written and visual material;
• Administers a community survey program to continually monitor and identify issues, problems, and progress made with the general public, minorities and other special communities;
• Develops and manages a department speakers bureau to provide knowledgeable speakers to interested community groups;
• Develops mechanisms and strategies to facilitate communication between the Police Chief, City Manager and Police employees regarding progress toward organizational goals, changes and achievements;
• Writes management reports from analysis of research or investigation;
• Prepares operating budgets and exercises management control over expenditures;
• Represents the department in various dealings with the public or other agencies;
• Communicates with and advises other departmental staff on service requests, problems, or issues relating to area of responsibility;
• Demonstrates continuous effort to improve operations, decrease turnaround times, streamline work processes, and work cooperatively and jointly to provide quality seamless customer service.

Required Knowledge, Skills and Abilities:

Knowledge of:

• Principles and practices of marketing, public relations, communication, and media relations.
• Laws pertaining to the release of criminal justice information.
• Supervision, personnel administration, and budgeting.

Ability to:

• Perform a broad range of supervisory responsibilities over others.
• Communicate in the English language by phone or in person in a group or one-to-one setting.
• Analyze and evaluate the feasibility, suitability, and ramifications of public policies and strategies.
• Produce written documents with clearly organized thoughts using proper sentence construction, punctuation and grammar.
• Work cooperatively with other City employees.
• Comprehend and make inferences from material written in the English language.
• Work safely without presenting a direct threat to self or others.

Additional Requirements:

• Appointments to positions in the Police Department are subject to appropriate polygraph and background standards.
• Some positions require the use of personal or City vehicles on City business. Individuals must be physically capable of operating the vehicles safely, possess a valid driver's license and have an acceptable driving record. Use of a personal vehicle for City business will be prohibited if the employee is not authorized to drive a City vehicle or if the employee does not have personal insurance coverage.
• Some positions will require the performance of other essential and marginal functions depending upon work assignment.

ACCEPTABLE EXPERIENCE AND TRAINING:
Five years of responsible experience in public relations, journalism, mass communication or marketing, including two years of supervisory experience, and a bachelor's degree in journalism, marketing, communications, public or business administration, or a related field. Other combinations of education and experience which meet the minimum requirements may be substituted.