'Brake on Yellow, Stop on Red' Effort Takes on Shakespeare
Nov. 30, 2001
To brake or not to brake? That is the question many motorists face when approaching
a yellow or red traffic light.
Motorists who travel two of the city's busiest streets are getting a friendly
reminder on just what they should do as the city expands its "Brake on Yellow,
Stop on Red" campaign.
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Brightly colored signs with rhyming couplets — all of which end
with the campaign theme — that urge motorists not to run red lights
are going up on Seventh Street and Seventh Avenue between McDowell Road
and Dunlap Avenue. Click here to
view the additional signs.
The series of four poetic, but serious messages motorists will see
are part of a comprehensive effort by the city and the Governor's Office
of Highway Safety to improve compliance with red traffic signal lights,
said Jim Sparks, deputy director with the Street Transportation Department.
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"This poetry may not rival Keats or Shelley, but we hope to grab drivers'
attention once again to the importance of complying with the run-red law,"
Sparks said. "If folks will simply heed the message of 'brake on yellow, stop
on red,' Phoenix will have a safer driving environment."
Since the campaign began, Phoenix police have issued more than 2,600 citations
against motorists who have run red lights at targeted intersections during
selected times.
In addition to the signage campaign, the city nearly has completed the installation
of photo red-light cameras at 10 traffic signal intersections. In October
alone, police issued 1,130 citations against motorists running red lights
caught by the cameras.
The fine for running a red traffic signal is $175 and carries points against
one's permanent driving record.
For more information on the campaign, call 602-495-7810.
Media Contact:
David Ramirez
Pager
James Sparks |
602-262-6181
602-201-7390
602-262-4435 |
