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The City of Phoenix is conducting a viewer survey on behalf of PHX 11, the Phoenix government television channel 11.

Some of our questions are about your background and preferences so that we can examine whether PHX 11 is meeting the needs of its viewers.

The following four questions address your television watching preferences.

1. Do you subscribe to cable TV from Cox Communications or Qwest?
   Yes
   No

2. Please choose one statement below that fits your TV watching experience:
   Generally, I prefer to watch news, information and educational programs
   Generally, I prefer to watch entertainment, movies and sporting events

3. I watch PHX 11: (choose one)
   Often
   Sometimes
   Rarely
   Never

4. If you answered rarely or never above, for what reason(s) do you not watch PHX 11?
   I do not have cable TV
   The subject and content of the programs do not interest me
   I am not familiar with PHX 11
   Other:

   If you watch PHX 11, please proceed to question number 5. If you do not watch PHX 11, please proceed to question number 10.

5. How important do you consider PHX 11 to be in helping provide information on Phoenix city government and related issues? (choose one)
   Very Important
   Important
   Somewhat Important
   Not Important

6. When local issues are occurring in Phoenix (elections, local emergencies, etc.), do you tune in to PHX 11?
   Yes
   No
   Sometimes

7. Which one of the following statements do you agree with most regarding PHX 11? (choose one)
   

   	There are specific programs on PHX 11 that interest me and I tune in to watch them.
   	While switching channels, I see a program on PHX 11 that interests me and I start watching.

8. What TV programs have you watched on PHX 11 in the last month? (Choose all that apply. You can highlight multiple choices by depressing the CTRL key and then left click a title).
   Phoenix City Council Policy Session Interview programs with City Council members Everything Phoenix DiverseCity Destination Phoenix Sky Harbor International Airport Valley Metro, Transit Now Speeches City news conferences Musical events Other:

   If you chose "Other" please list a title or provide a brief explanation of the contents.
   

9. If you watch PHX 11 studio interview programs, do you enjoy this type of interview format?
   Yes
   No
   I don't watch interview programs

10. Which of the following programming choices would you like to see PHX 11 provide? (Please rate in the order of preference, 1 = the most important)
    Interview/ talk shows on subjects affecting Phoenix
    "Things to do" leisure & family events
    Entertainment - theater & musical events
    Information about City services
    Other: (please describe)
    

11. How can PHX 11 better serve you?
    

    The next four questions address your background.

12. Your gender:
    Female
    Male

13. Your age:
    

14. Your highest education level completed:
    High School
    College Degree
    Graduate Degree

15. My Zip Code:
    

16. I would like to receive e-mails from PHX 11 about programming. Here's my e-mail address:
    e-mail address
    please confirm by entering your e-mail again.

Thank you for taking a moment for completing this survey. Your help is greatly appreciated.

Before you submit this e-mail form, we would like you to be aware of the city's policy on the use of its e-mail systems. The policy states that the e-mail message you are about to send: (1) is subject to public disclosure under the Public Records Law, (2) is not private or confidential and (3) is retained for one month.