Oct. 24, 2012
Phoenix nonprofit arts and cultural organizations and their audiences had a total economic impact of $301 million and generated $13.9 in local government tax revenue and $17.7 in state government tax revenue during the fiscal year 2010.
The figures are contained in a recent national arts economic impact study conducted by Americans for the Arts, a national nonprofit arts organization for advancing the arts and education. The study is based on surveys from 1,632 audience members and expenditures reported by 60 Phoenix arts and cultural organizations, including Ballet Arizona, Arizona Opera, Heard Museum, Phoenix Art Museum, Phoenix Symphony, Arizona Theatre Company and smaller troupes.
“Besides being a quality of life issue, the arts are critically important to our economy,” said Mayor Greg Stanton. “Phoenix has worked hard to bring quality arts to the community, but our work is just beginning; we cannot rest on our laurels. The arts are not a nicety but a necessity.”
The study also found that Phoenix arts and cultural organizations and their audiences support more than 9,600 full-time jobs and generate $218.6 million in household income. The city of Phoenix, through its Office of Arts and Culture, was one of 182 regions nationwide that participated in the study.
The study found that, in fiscal year 2010, spending by Phoenix nonprofit arts and cultural organizations, a fraction of the total Valley arts and entertainment industry, totaled more than $164.5 million.
“Our investment in arts and culture equally impacts our quality of life as well as economic development and business growth. A vibrant arts community, or lack thereof, directly relates to new business growth and the decision of large companies when making relocation and expansion plans,” said Councilman Tom Simplot, chair, Parks, Arts, Families and Seniors Subcommittee.
The 60 responding arts organizations reported attendance in 2010 at Phoenix arts events totaled five million. The survey of audience spending when attending arts events resulted in more than $136.1 million above the cost of admission to a cultural event. This figure includes money spent on dining, transportation, souvenirs and other items connected with the arts activity.
Non-local attendees at Phoenix arts events, those residing outside of Maricopa County and comprising 14.8 percent of the total audience, spent an average of $51.85 on event-related expenditures compared to local attendee spending of $22.15. The study also indicated that 10,613 arts volunteers donated 475,462 hours in 2010 for an estimated value of $14.2 million in in-kind contributions.
The study concludes that the arts in Phoenix generate significant economic activity, jobs and tax revenues. For information on the Phoenix Office of Arts and Culture, visit phoenix.gov/arts.
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