FitPHX Receives $25,000 Coca-Cola Grant to Jumpstart WalkPHX

Dec. 10, 2013

Fit PHX graphic for news releasesAs part of the FitPHX program, the Phoenix Parks and Recreation Department will be enhancing walking paths at eight city parks, thanks to a $25,000 grant from Coca-Cola of Arizona. The grant also will help pilot a new walking program at sites around the city.

“We’re excited to receive these funds to help get Phoenix moving,” said Mayor Greg Stanton. “You’ll see WalkPHX sites in all parts of the city – great places to walk, jog and run. WalkPHX will help give our residents an opportunity to become more active and healthy.”

FitPHX, part of the city’s Parks and Recreation Department, is planning and designing new signage and mileage markers at eight different city parks that have established walking paths. The city also will seek additional community partners to expand the WalkPHX program to other locations.

“FitPHX is about creating goals for your health and fitness, and Phoenix’s accessible park paths and sidewalks are great places to start,” said Councilman Daniel T. Valenzuela. “We thank our partners at Coca-Cola of Arizona for this grant, which we know is just the beginning of a major WalkPHX movement.”

Coca-Cola’s grants are targeted for programs supporting active, healthy living.

“Our goal is simple—to get people moving and excited about physical activity,” said Kim Cioto, Coca-Cola’s Vice President of Field Operations in Arizona. “Through our support of FitPHX, we hope to further inspire residents to get outside and be active while enjoying the many amenities the City of Phoenix has to offer.”

Parks and Recreation is planning design and installation of the signage and mileage markers for spring 2014. In addition, FitPHX also is working to identify and establish an interactive walking program that all can use, and will create a webpage with all the WalkPHX sites.

FitPHX is a citywide initiative, led by Mayor Stanton, Councilman Valenzuela and Olympic Gold Medalist Misty Hyman, with the goal of improving health and wellness in the region and making the Phoenix area one of the healthiest in the nation.

The program encourages residents to lead healthier lifestyles, focusing on childhood and adult obesity, nutrition education, active infrastructure, healthy worksites and encouraging the use of public transportation, bicycling and walking. For more information, visit phoenix.gov/fitphx.

Media Contact:
David Urbinato  602-262-4994
Jon Brodsky  602-262-6864