Arts and cultural organizations are currently trying to rebuild audiences, reclaim relevance, and confront centuries of systemic discrimination. This has been a great challenge, but there are solutions. Based on her new book Run it Like a Business, join us for this free workshop and welcome Aubrey Bergauer to Phoenix, where she will share a sustainable plan for the success of nonprofits across the country: run it like a business.
May 14, 2024 - 9:00-10:30 a.m.
Pulliam Auditorium
Burton Barr Central Library
1221 North Central Avenue, Phoenix, AZ 85004
Program
9:00-9:30 a.m. Coffee Networking
9:30-10:30 a.m. Speaker Talk
10:30 a.m. Book Signing
This event is sold out; please contact us at arts.culture@phoenix.gov for last-minute cancelations.
The library opens at 9:00 a.m., and that is when registration, coffee, and the pre-workshop networking will begin. Aubrey will start the workshop promptly at 9:30 a.m. There is ample parking at the library, and the workshop will be held in Pulliam Auditorium on the first floor of the building.
Run it Like a Business
If you hate that phrase, you’re not alone. But the arts are a business, a sector worth billions whose institutions serve almost every region in the country. Today, arts organizations are trying to rebuild audiences, reclaim relevance, and confront centuries of systemic discrimination.
The solutions are right before our eyes, though. Volumes of data, research, and case studies from the for-profit sector demonstrate how to achieve success across customer engagement, the user experience, company culture, the subscription economy, digital content, new revenue streams, and brand relevance.
Just because arts organizations are non-profits doesn’t mean we shouldn’t make money; it means the money we make goes back to fund the mission. And it means a sustainable model is still necessary. Running it like a business isn’t unwitting board speak; it’s essential to revitalize this critical, massive economic engine and ultimately better serve the art and its consumers in the new normal ahead.
About the Speaker
Hailed as “the Steve Jobs of classical music” (Observer), Aubrey Bergauer is known for her customer-centric, data-obsessed pursuit of changing the narrative for the arts. A “dynamic administrator” with an “unquenchable drive for canny innovation” (San Francisco Chronicle), she’s held offstage roles at major institutions and as chief executive of the California Symphony.
Bergauer’s ability to cast and communicate vision inspires and unifies, earning her “a reputation for coming up with great ideas and then realizing them” (San Francisco Classical Voice). Her work and leadership has been covered in national publications, and she is a frequent speaker inside and outside the arts.
www.aubreybergauer.com
@aubreybergauer (Instagram, Twitter, LinkedIn, Facebook, YouTube)
