NCAA Men’s Final Four Creates Big Impact on Arizona’s Economy 08/20/2024 Articles and Features The 2024 NCAA Men’s Final Four generated $429 million in economic impact, according to a study by Arizona State University’s Seidman Research Institute. ... More >>
Learn How the Phoenix Convention Center Prepares for the Final Four 03/18/2024 Phoenix Convention Center Long before any basketballs are dribbled through the streets of Phoenix or fans walk through the doors of the facility for the NCAA Men’s Final Four Fan Fest®, the team at the Phoenix Convention Center & Venues has already been hard at work. ... More >>
