My Brother's Keeper (MBK) is an initiative started by the Obama Administration in 2014 to challenge cities to create strategies to help boys and young men of color who face challenges in life succeed along the educational continuum. The City of Phoenix accepted the community challenge in 2015 and implemented a coherent cradle-to-college-and-career initiative for improving the outcomes of all young people of color. The initiative focuses on six core areas to ensure young people can reach their fullest potential.
