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City of Phoenix official website

    Phoenix Residential Investment Development Effort

    The Phoenix Residential Investment Development Effort (PRIDE) is a private non-profit, non-stock corporation created in 1989 to assist in the community's efforts to provide affordable housing within the Phoenix corporate limits. The corporation was organized to pursue development and/or acquisition opportunities that will promote or increase the supply of housing that is affordable to low- and moderate-income households.  PRIDE will undertake projects for its own account, under contract or in conjunction with the City of Phoenix, or as a joint venture partner with other corporate or private entities.

    The primary organizational goals of PRIDE are:
    • To develop, promote and otherwise assist in the establishment and operation of low or moderate income housing.
    • To combat community deterioration.
    • To secure adequate housing, community facilities and other related facilities and services conducive to the progress and general welfare of the City of Phoenix.
    ​​Board Members
    • Karl Obergh (President)
    • Linda Jensen (Secretary)
    • Del-Monte Edwards (Treasurer)​
    • Michael Axelrod
    PRIDE Activities

    PRIDE exists to provide funding and/or leverage to support Housing Department activities. Recent activities include:

    • Community Land Trust Pilot Program with Newtown CDC (Learn about CLT​)​
    • Annual sponsorship for youth to attend summer camp at Camp Colley
    • Soccer field at Sidney P. Osborn Public Housing 
    • Outdoor furniture for senior housing
    • Security deposits for HOPWA tenants (Housing Opportunities for Persons With AIDS)
    • SPO Soccer field

    • Pine Towers Outdoor Furniture